Tata Play steps out of India with a solution that global OTTs need
Tata Play has ventured out of India with a white label solution for global OTT aggregators, starting with a project collaboration with Philippines’ leading Pay-Tv provider Cignal TV.
India’s leading content distribution platform today launched the Tata Play Binge PaaS for OTT aggregators across the globe, enabling Tata Play to provide end-to-end development and deployment opportunities.
«Apart from providing the software architecture, our partner companies will also benefit from Tata Play’s learnings over the years in areas of forging commercial partnerships, recommendation engine, subscription management, analytics, and much more. With the launch of this enterprise solution, we have now created a unique OTT content aggregation and distribution ecosystem,” said Harit Nagpal, Managing Director & CEO of Tata Play.
Coming from the house of conglomerate Tata group, Tata Play Binge is an OTT aggregation service that brings content from more than 26 apps in one app.
The promoter company now focuses on tying up with various OTT partners and acquiring subscribers in the overseas market.
Tata Play will manage the end-to-end technology platform, over the cloud, the company said.
While the Indian company started with Philippines’ Cignal TV, Nagpal told ET Online that the company is actively engaged in talks with many other players across the world who are keen to take Tata Play's tech solution to evolve into OTT aggregators.
»We are having conversations with many potential aggregators across the world. It is not limited to one continent or one part of the world.
Since this is on the cloud you can service Africa, South America, South Asia, Europe, anywhere," said Nagpal.
Tata Play Binge has about nearly a million subscribers
