Appliance maker Versuni goes full throttle as it sees blockbuster festival season ahead

economictimes.indiatimes.com:

Philips Domestic Appliances, is planning big for the upcoming festive season in India with both television and digital campaigns even as it bids to make more consumers aware of emerging categories such as air fryers, garment steamers, among others, a top company executive said. Versuni’s chief commercial officer Ozlem Fidanci told ET that the India market has been growing and has been open for new trends culturally, to try new solutions and product lines. “It makes India an attractive opportunity for Versuni and our brands.” The Amsterdam-based company renamed itself in February, after a disentanglement from Royal Philips in September 2021 following a sale to Hillhouse Capital, a global investment firm.

It is now a licensee of Royal Philips offering a range of home appliances across kitchen and home in India. “We have been operating in India for over 90 years, and many see Philips as a local brand. We have manufacturing and R&D in India.

We also acquired Preethi. Our intentions have always been long term. We have very strong intentions when it comes to India before, and after Versuni, that is not changing,” Fidanci said.

“Festivals in India have always been very important periods for promotions and sales activities, and this year is also going to be very important for our commercial activities,” Fidanci added. The festive season generally sees appliance sales spike in India. The company is expecting a blockbuster festival season, compared to last year, and are preparing for it at full throttle.

The company saw a demand spike during the pandemic in India and has been maintaining the momentum through the years. “In general, demand has been rising beyond our expectations and anticipation. After Covid, we saw some decline in