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economictimes.indiatimes.com / 1 year ago
economictimes.indiatimes.com / 1 year ago
economictimes.indiatimes.com / 1 year ago
Araku Coffee should become next Starbucks: Andhra CM Chandrababu Naidu
Andhra Pradesh Chief Minister N Chandrababu Naidu on Saturday said he aspires to see Araku coffee reach the status of a global brand like Starbucks in the future.
While celebrating International Women's Day here, Naidu noted that Araku Coffee, grown by tribal farmers, has already gained international recognition. «One day, our Araku Coffee should emerge as another Starbucks. It should become an international brand. To achieve this, set up 100 pilot outlets,» said Naidu, addressing a large gathering of Women's Day celebrants.
He emphasised that he had found a partner to promote and establish Araku Coffee centres and called for their expansion into every village and major panchayat, encouraging women to take the lead.
An agreement was signed to expand Araku Coffee into the global market. The first phase includes setting up 100 Araku Coffee outlets, benefiting rural women, said an official press release. «Not just Araku Coffee, I will also help you set up restaurants and bring in international partners. You must seize this opportunity,» he urged.
With flagships in Paris and Bengaluru, Araku Coffee is the first terroir-mapped coffee to also champion the world's largest certified organic plantation in the Eastern Ghats of India. Additionally, Naidu announced that he had signed agreements with 24 organisations on Saturday, which he said would create «lakhs of jobs,» adding that this was just the beginning.
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