Artificial intelligence lashes at the doorstep of films, entertainment

livemint.com:

NEW DELHI : India’s entertainment industry is poised to witness the gradual integration of artificial intelligence (AI) into its operations, with growing anticipation regarding its potential impact on various aspects of the industry, like in other sectors. Currently, tools are already being utilized to generate songs in the voices of artistes who did not originally sing them, as well as creating posters featuring actors in different roles. However, experts predict that AI will aid scripting, casting, shooting, post-production, marketing, and even the generation of melodies and lyrics.

AI can also generate valuable data on audience preferences and potential box office performance and help scale up content production and democratize opportunities. However, certain risks persist, particularly concerning the potential for plagiarism of existing content. Despite the advancements in AI, human intervention will continue to be necessary, feel experts.

“There is much benefit possible to those who do not necessarily have the infrastructure to make it big in the entertainment industry. There could soon be a scenario where AI could generate potential storylines, dialogue and drafts of scripts," said Devdatta Potnis, CEO of tech creator company Animeta. The major impact of AI, Potnis added, is being seen in how social media creators come up with enhanced visuals and branded content and integrating technology into how they engage with audiences.

Effects, could over time, trickle down to mediums such as film and television, too. Impact will be felt in shooting, casting, post-production, and marketing, Harikrishnan Pillai, CEO and co-founder of digital agency TheSmallBigIdea said. “Casting recommendations, look development,