Artix sets eyes on younger enthusiasts
covid-19 pandemic. Artix seeks to cater to this new cohort to drive the future art market, with its annual art fairs. It is expected to travel to Mumbai, Hyderabad, Bengaluru, and Kolkata to further its ambitions.
Currently India hosts two major events showcasing art—India Art Fair, and Kochi-Muziris Biennale. Artix will be the first to be held in hotels and collaborate with popular artists and design patrons. It will feature a prominent new category of collectables including objet d’art and jewels.
“Art became far more popular during the pandemic, and the effects have not waned yet. I still sell several pieces of art online in a week, and expect the interest in art to continue in coming years," said Kapoor, also the owner of Arushi Arts. The annual fair will be hosting work from Dhoomimal Art Gallery, Cultivate Art, Anant Art Gallery, Art Pilgrim, Art Centrix and Arushi Arts.
Some independent artists, including two Americans and three private collections will be on display. Hotelier Priya Paul, businessperson Lekha Poddar and art patron Saloni Doshi will be putting out their collections this year. Around 500 works of Indian contemporary art, progressive art group, and works of Indian legends, such as Francis Newton Souza and Jogen Chowdhury, will be featured.
“Art fairs around the world are a big deal. We want to make a similar, immersive art space with limited pieces which will make people go back to art galleries even after the fares are concluded. The newer generation needs to come, and start buying art," Kapoor added.
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