Hollywood jumped into planning mode Thursday at the news of a tentative agreement between striking actors and the major entertainment companies
Hollywood jumped into planning mode Thursday at the news of a tentative agreement between striking actors and the major entertainment companies.
After 118 days of most productions shut down and most stars unable to promote projects, publicists, studios and awards strategists went into hyperdrive plotting out how to best use their newly available talent for what's left of the year — and awards season.
Just hours after the tentative agreement was announced, “The Marvels” star Iman Vellani was already being offered to press for interviews. The Walt Disney Co. movie, which cost over $200 million to produce, opens this weekend with showtimes starting as early as Thursday afternoon. Searchlight Pictures also started actively planning things for Michael Fassbender, who stars in Taika Waititi's “Next Goal Wins,” out next week.
One of the top priorities for the industry is getting actors back on set, whether for major blockbusters like “Gladiator 2” or “Deadpool 3" to try to salvage the 2024 movie release calendar that's already been impacted by the six-month stretch during which writers and actors were striking.
Others were scrambling to kickstart promotion for holiday movie season blockbusters, with Timothée Chalamet now able to talk about “Wonka” and Jason Momoa on the hook for “Aquaman and the Lost Kingdom.” Both had been announced as the next two “Saturday Night Live” hosts before the agreement was reached.
Awards season strategists will also be looking at schedules as studios and publicists try to make up for lost time in telling the stories of their Oscar and Emmy hopefuls.
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