Asus opening more exclusive stores, HP ties up with certified partners to sell such old products
PCs) or working with third-party retail partners to cast a wider net to acquire customers who could not afford a PC.
Industry executives and market trackers said the initiative will help boost the total addressable market for IT hardware brands, at a time when shipments have been declining in India on account of poor demand, and brands being pushed by the government to take up local assembly of products.
“With the increase in the number of individuals opting for refurbished laptops in the city, we wanted to build an avenue that extends products that have undergone robust checks to ensure that they can access premium quality laptops and PCs,” said Arnold Su, vice president, consumer and gaming PCs at Asus.
He said the demand for refurbished laptops is far outstripping supply.
“The refurbished laptop sales range around 5-6 lakh units in a year, while we are only able to supply around 1,000-2,000 units in amonth,” he said. Asus is now exploring ways to ramp up this segment by taking in older devices that have been in use for a few years and refurbishing them, to address the high demand.
The second quarter of 2023 saw the fourth consecutive quarterly decline of 15.3% on-year, as per IDC, with the consumer segment seeing a steep 17% on-year decline. “Recognising the limited PC adoption in rural and smaller towns, we aim to transform this landscape. Our new initiative is asignificant step in our ongoing mission to bring affordable technology to everyone.
