
Ather eyes big distribution push in FY27 adding 400 stores—in stark contrast with Ola Electric's shrunk footprint
Ather unveiled its new EL platform last year in August on which its future scooters will be built.The EL platform allows the company to a suite of products, ranging from family oriented scooters to sporty performance models, over five years.Ola Electric, dealing with losses and slowing sales, is shrinking its network from about 4,000 stores to around 700, it informed investors in February after the release of its December quarter earnings.Ather is set to double store count to 700 this financial year from 350 in fiscal 2025. A target of at least 1,100 by the end of March 2027 suggests that it would have added 750 stores or more in two years.The latest move by Tarun Mehta-led Ather comes after the Bengaluru company overtook crosstown rival Ola Electric in quarterly revenue, volume sales, and market valuation in the last six months.For two consecutive quarters, Q2 and Q3 FY26, Ather’s total revenue of ₹941 crore and ₹996 crore surpassed Ola Electric’s ₹756 crore and ₹504 crore.Since Ather’s listing in May 2025, the company’s shares have surged by 118% while Ola Electric’ shares have fallen by 51%.
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