Audi India expects supply chain woes to slow sales this year, bets on new models
Audi India expects to end 2024 with a decline in car sales mainly due to supply chain disruptions exacerbated by global geopolitical uncertainties, a senior company executive said.
The Volkswagen Group company expects to score a sales revival next year backed by better availability of models, Balbir Singh Dhillon, head, Audi India told ET.
Dhillon noted that the Indian luxury car market is expected to grow to record more than 50,000 units this calendar year. The Indian luxury car market has the presence of BMW, Mercedes-Benz and Jaguar Land Rover, among others.
«We have seen a decline because of non-availability of parts and models which came on the back of geopolitical issues. Since it is difficult to capture the loss we had, this year, we will decline. I hope that will improve, with the supply chain getting better,» he said. Sales of luxury cars in India advanced 5% in the first nine months of this year and is poised to breach last year's record, said Dhillon. An estimated 46,000 to 48,000 luxury cars were sold in India last year.
Audi, the third largest luxury carmaker in India, introduced the new generation Q7 SUV-its flagship model-on Thursday at a starting price of ₹88,66,000. Dhillon said about 35% of existing Q7 owners choose to repurchase the model. The company sold 10,000 units of the Q7 in the last 15 years in India.
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