Subscribe to enjoy similar stories. Passenger vehicle (PV) sales, which have been struggling to maintain momentum throughout 2024, experienced yet another setback in November following the festive season-led surge, according to a Mint analysis of vehicle-registration data from the ministry of road transport and highways’ Vahan portal. PV sales contracted 7.6% year-on-year, with registrations dropping to 400,746 units in November from 433,677 units a year ago, showed the data.
"Weak demand conditions continue, with high discounts persisting even after the festive season sales and inventory reduction," noted a recent Nomura report about the PV segment. This decline represents a dramatic shift from October's peak of 560,823 units —the highest in at least four years—when festive season-driven deep discounts temporarily bolstered the already moderating PV sales. The 42-day festive season, as observed by the Federation of Automobile Dealers Associations (FADA), showed an impressive 7% growth in the PV segment.
A month-wise analysis of car sales shows that five out of 11 months in 2024—March, June, August, September and November—registered year-on-year contraction. This downturn is a continuation of an already tepid performance in the Indian PV market during the first half of 2024-25. According to the Society of Indian Automobile Manufacturers (Siam), PV sales grew by a mere 0.5% between April and September 2024, falling significantly short of the projected 3-4% growth.
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