BCCI awards title sponsorship rights to IDFC First for Rs 235 crore
Cricket in India (BCCI) has awarded the title sponsorship rights for all BCCI international and domestic home matches to banking company IDFC First.
According to sources privy to the development, IDFC First will pay Rs 4.2 crore per match, which translates to Rs 235.2 crore for the 56 matches that the Indian cricket team will play during the three-year cycle.
The base price for the title sponsor rights was Rs 2.4 crore per match, which worked out to Rs 134.4 crore for the three-year period.
IDFC First's per-match fee will be higher than the Rs 3.8 crore per match that MasterCard and Paytm paid during the previous cycle from September 2019 to March 2023.
Apart from IDFC First, Sony Pictures Networks India was the only other bidder. It had bid Rs 2.4 crore per match, which was the base price set by the BCCI for the title sponsorship rights.
Earlier, fantasy sports platform Dream11 had bagged the lead sponsor rights for the Indian cricket team for a base price of Rs 358 crore.
In a statement, the BCCI said that the sponsorship and the activations around the title sponsor are aimed at enhancing IDFC First’s connection with cricket lovers across the country and beyond.
The title sponsorship will kick off with the 3-match ODI series against Australia, scheduled to begin next month.
The three-year title sponsor rights will kick off in September this year and end in August 2026.
The agreement will cover 56 matches, including 15 Tests, 15 ODIs, and 26 T20 internationals.
BCCI president Roger Binny said IDFC First's commitment and vision resonate with cricket's spirit. «We look forward to a successful collaboration that benefits the game and its dedicated fans.»
BCCI secretary Jay Shah added that a new chapter begins in Indian
