Ben Greenfield, well-known fitness consultant, ‘biohacker’ and triathlon runner, whose list of high-profile clients includes Twitter cofounder Jack Dorsey, is consulting with serial entrepreneur Mukesh Bansal to help him set up a chain of biohacking centres across the country.
These centres, which employ popular practices of biohacking and age reversal, will provide various therapies and consultations, among other services.
Bansal, who has previously cofounded online fashion and apparel major Myntra and fitness startup Cult.fit, told ET that he is looking to set up a maximum of two centres each in New Delhi, Bengaluru and Mumbai, given the cost-restrictive and time-intensive nature of biohacking.
“I am not looking for external funding for this at the moment … it’s almost a passion project that I want to work on,” he added.
Greenfield, for his part, is slowly finding his feet in India. “In the US, I love to work with celebrities, actors and other people that have influence. I would love to do that in India, but it’s only my second trip here. I’m slowly making connections and would love to be the go-to-person on biohacking,” he said.
A new import
Biohacking is a do-it-yourself practice of closely monitoring the