'Big joke’: After Bournvita, social media influencer FoodPharma takes on major brown bread brands in India

livemint.com:

Revant Himatsingka, known as FoodPharma on social media, has said that bread in India is a “big joke". The social media influencer earlier gained attention for accusing Bournvita of having high sugar content, leading to a legal notice from Cadbury. “Bread in India is a big joke! There are two types of bread in India.

One which is openly unhealthy (white bread), and the second type (brown, multigrain, wholewheat) which pretend to be healthy when they are not!" wrote FoodPharma. “Till a few decades ago, bread wasn’t as common in India. But now it is commonly used by Indians for breakfast sandwiches, school tiffins, and snacks! If you have 2 slices of bread a day, you have more than 700 slices in a year.

Make sure you pick the right one!" he added. FoodPharma mentions brown breads in India use caramel colour for making it brown instead of using whole wheat (atta). He says that it is a similar kind of colouring used in Coca Cola and Bournvita.

Caramel colouring is arguably the most extensively used food colouring across the globe. However, its production process can occasionally result in the creation of a cancer-causing chemical known as methylimidazole, which was recognised as a carcinogen back in 2007, as per NutritionFacts. FoodPharma reminds viewers of the fact about a specific rule by the Food Safety and Standards Authority of India (FSSAI) that should play a big role in finding out how healthy a particular bread is.