Bikaji Foods International acquires 49% stake in Bhujialalji, share jumps 7%

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₹5100 value per security aggregating to ₹5.10 crore. The face value is Rs. 10 per equity share.  Bhujialalji Pvt.

Ltd. (BPL) is a new entrant to this industry with its product portfolio comprising popular Bhujia and namkeen variants.  "We are happy to announce the successful acquisition of a significant 49% stake in Bhujialalji Pvt. Ltd.

This marks a small step in our big growth plans and we are confident that there is no fear of brand cannibalisation; infact, multiple companies across the globe operate similarly. Our strategic vision for this collaboration is to leverage synergies that enhance the overall market position Bikaji, while continuing to function independently. With the company strategically headquartered in Bikaner, this acquisition will help us leverage the learnings of this new brand to enable accelerated growth and expand our horizon when it comes to a new audience set.

Our vision is to reach every household in India and this is our small step towards the big growth plans,’ says Mr. Deepak Agarwal, Managing Director, Bikaji Foods International Limited. On the occasion, Jai Agarwal, Promoter, Bhujialalji Pvt Ltd said "We are grateful to have this support from a market leader like Bikaji so early in our journey.

This collaboration opens new doors for us, allowing us to learn and grow while preserving our brand salience. We are hoping to geographically expand our current market base, ranging from e-commerce to modern trade channels." The acquisition comes at a time when India’s organised snacktionary business is currently valued at ₹4,240 billion. It has grown significantly in last five years on account of changing lifestyles, rising incomes and urbanization.