Peso Pluma, Yng Lvcas and Grupo Frontera, rising stars in Mexican music, discussed their careers and the genre's evolution at the Billboard Latin Music Week 2023. During The New Mexican Music Revolution panel presented by BMI, the artists emphasized collaboration's role in advancing the genre.
Collaborations have played a crucial role in expanding the genre globally. Peso and Yng Lvcas teamed up for «La Bebe (Remix),» reaching No. 11 on the Billboard Hot 100. Grupo Frontera and Peso's «Tulum» reached No. 6 on the Hot Latin Songs chart.
Greeicy and Mike Bahía started the Latin Music Week 2023 «Billboard En Vivo» concert series on Monday, October 2. They performed for an hour at the Faena Theater. The show was sponsored by Michelob Ultra 21+. During their performance, they sang their popular songs from their solo careers and their collaborations.
The Latin Music Week 2023 features various events, including a Superstar Q&A with Shakira and panels with industry veterans. Showcases by artists like Peso Pluma, etc were also part of the week.
The official partners for the event included AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA, and Smirnoff.
Latin Music Week coincided with the Billboard Latin Music Awards 2023 ceremony, which broadcasted live from Coral Gables, Florida, and was aired on Telemundo and other platforms throughout Latin America and the Caribbean.
What role have collaborations played in the growth of the Mexican music genre discussed at Latin Music Week 2023?
Collaborations have been instrumental in expanding the genre globally, as seen with hits like «La Bebe (Remix)» and «Tulum.»
How has unity among Mexican artists impacted the genre's recognition on a global scale, as