Biryani bonanza: Eid stirs a 15% surge in orders for India's favourite dish
BENGALURU , NEW DELHI : In Indian cuisine, biryani holds a place of honour, especially during Eid festivities. Not surprising then that startups and larger hotel chains saw a notable uptick in orders for the fragrant dish in the run-up to Eid, as per an analysis by food delivery platform Swiggy. Demand for biryani across India saw a 15% increase during Ramzan, with orders totalling around 6 million plates.
Hyderabad emerged as a standout, with over a million plates of biryani ordered, alongside 530,000 plates of haleem, a type of stew. While traditional favourites like biryani, haleem, and samosa continued to dominate the iftar table, Swiggy witnessed a 34% increase in orders between 5:30 pm and 7 pm during Ramzan. The top items ordered nationally for iftar were chicken biryani, mutton haleem, samosa, falooda and kheer, according to Swiggy.
Other items such as phirni, malpua and dates also saw an increase in demand, the Swiggy analysis showed. The analysis tracked data from 12 March to 8 April. Mint also spoke to a couple of restaurant managers as well as cloud-kitchen operators to capture the on-ground demand for biryani.
"Through the weeks of Ramzan, we saw a 20-25% increase in biryani orders. Today, on the occasion of Eid, we saw almost double the count," Kiran Prasad, founder of Hygiene Big Bite—a cloud kitchen startup, told Mint. "We also introduced haleem during Ramzan and it has seen a fairly decent performance and accounts for 25-30% of our biryani orders." The cloud kitchen is backed by serial entrepreneur Ganesh K., who runs a venture builder platform called GrowthStory that promotes and incubates new initiatives.
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