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BlackRock says its foray into TikTok shows ‘critical’ battle for Gen-Z investors
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BlackRock, the world’s largest asset manager, released its first video on TikTok, becoming the latest financial services giant to tap into the fast-growing social media platform to target Gen-Z investors.
The New York-headquartered firm already has a solid social media presence, with close to 480,000 Twitter followers and tens of thousands following its Instagram account.
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