Board game 'renaissance' rolls dice for industry giant
foxbusiness.comFox News Digital spoke to Hasbro SVP of Board Games Brian Baker, board game sommelier Alex Hart and Games4Two's Chris and Aly about the industry's 'renaissance.'
A post-COVID industry-wide «renaissance» has forced board game makers to adapt to new trends and innovate beyond classic games.
«During the pandemic, I would call that kind of almost, like a renaissance for the board game industry where families and players around the world kind of rediscovered their love for games,» Hasbro SVP of Board Games Brian Baker told Fox News Digital.
«The pandemic was a powerful moment for our industry.»
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The market rebirth was met with a «surge» in sales and the popularity of traditional gaming.
Baker reported Hasbro saw «double-digit growth at the height of the pandemic.»
«People went out and bought all kinds of games and kind of filled their game cabinets. And so from a business perspective, we definitely benefited from that.»
According to a Fortune Business Insights report, the global board game industry was valued at $13.06 billion in 2023. The market is projected to grow by over $1 billion in 2024 and more than double to $32 billion by 2032.
«What we found is that players are now looking for new types of games and new genres of games because they've played the ones that are familiar, they've played the ones they've grown up with. And so we're really working to make sure that we can deliver the diverse experiences those players are looking for,» Baker said.
The board game industry has seen massive growth since the COVID-19 pandemic as more people look to unplug and reconnect. (Justin Sullivan/Getty Images / Getty Images)
Baker highlighted a
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