'Bob Marley: One Love' stirs up $27.7M weekend, 'Madame Web' flops
Paramount Pictures’ Bob Marley biopic “Bob Marley: One Love” outperformed expectations to debut at No. 1 at the box office with a $27.7 million opening weekend
NEW YORK — Paramount Pictures’ Bob Marley biopic “Bob Marley: One Love” outperformed expectations to debut at No. 1 at the box office with a $27.7 million opening weekend, while Sony’s “Madame Web” flopped with one of the lowest debuts for a movie centered on a Marvel character.
Both films launched in theaters on Tuesday to rope in Valentine’s Day moviegoers. But on a weekend that was once expected to go to “Madame Web,” “One Love” emerged as the much-preferred option in theaters, despite largely poor reviews.
Instead, “One Love,” starring Kingsley Ben-Adir and produced with the involvement of the Marley estate, performed roughly on par with previous hit musical biopics like “Rocketman” and “Elvis.” Paramount is forecasting that “One Love” will gross $51 million over its first six days, including estimates for President’s Day on Monday. It added $29 million from 47 international territories.
Chris Aronson, distribution chief for Paramount, noted that pre-release projections forecast a six-day total closer to $30 million for “One Love.” But moviegoers from a wide range turned out for the first big-screen biopic of the Rastafarian legend.
“It was across all generations. It wasn’t just a movie for an older audience that grew up with Bob Marley’s music,” said Aronson. “Our highest quadrant was (age) 18 to 24. A third of the audience was under 25. That, to me, speaks volumes.”
Produced for about $70 million, “One Love,” directed by Reinaldo Marcus Green, chronicles Marley during the making of the 1977 album “Exodus” while leading up to a pivotal concert for his
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