Bombay HC Restrains AI Platforms from Arijit Singh’s Unauthorised Voice Cloning
Arijit Singh, the Bombay High Court has recently restrained a clutch of AI firms and individuals from providing a tool to convert anyone’s voice into the Bollywood playback singer’s voice. He has approached the court to protect his personality rights.
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Justice R.I. Chagla in his ex-parte order against several companies observed that these defendants are emboldening internet users to create counterfeit sound recordings and videos that misuse the plaintiff’s (Singh’s) character and identity.
The court has granted an injunction against all the parties till September 3 and has posted the hearing on September 2.
“In my view, creation of new audio or video content/songs/videos in the Plaintiff’s AI name/voice, photograph, image, likeness and persona without his consent and commercially using the same could potentially jeopardize the Plaintiff’s career/livelihood,” observed the court in its July 26 order.
Before the court’s order, counsel Hiren Kamod and Vaibhav Keni of law firm Legasis Partners appeared for the singer and argued that the respondents appear to be in the business of providing means and tools to their customers to unauthorizedly creating AI-generated voice models of celebrities and popular fictional characters.
“Permitting the defendants to continue exploit/violate the Plaintiff’s personality/publicity rights, without Plaintiff’s consent
