Brazilian influencers, twin sisters currently living and working as DJs in India, have sparked outrage online with a controversial video. The sisters filmed an Indian woman dressed in a saree while she was sweeping outside a building and shared the clip on their Instagram account, Gemeas Lancaster.
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Their post referred to the woman’s attire as “fancy,” drawing widespread criticism for its insensitive and tone-deaf nature. The woman, who seemed unaware of their intentions at first, appeared visibly confused upon noticing she was being recorded. The video has since ignited a debate on cultural respect and the ethics of social media content creation.
Social media users were quick to criticize the influencers, calling out the ethical and legal concerns of filming someone without their consent and sharing it online without permission. Many pointed out that individuals have the right to control how they are recorded and represented, and disregarding this is both disrespectful and inappropriate.
Several users clarified that the woman was wearing a saree, a traditional Indian attire commonly worn by women in their daily lives. Some highlighted that the purple color indicated it was likely her uniform. Others mocked the influencers, suggesting their reaction showed a lack of cultural awareness, with one remarking that their own