Budget home buyers priced out of Gurugram's luxury boom

Subscribe to enjoy similar stories. Bengaluru: Gurugram’s post-pandemic property boom, driven by soaring prices and a rush of luxury housing, is starting to run into its own limits, with developers and consultants warning that homes increasingly priced beyond the reach of end-users are getting harder to sell, even as the national capital's suburban city remains one of India’s hottest real estate markets. In today's Gurugram, high residential prices, large-sized homes, branded residences, and an increasingly luxury-focused market are leaving affordable and mid-income home buyers out in the cold.

Mumbai remains India's most valuable property market, but Gurugram, part of the larger National Capital Region (NCR) has seen a sharp price rise and sales driven by a return of investors and end-users. As Gurugram’s dominant developer DLF Ltd sold inventory of over ₹10,000 crore from single projects such as Privana North in recent years, the rest of the market too went into a luxury overdrive. There are, however, signs of the market heating up.

On Monday, Signature Global, the fifth largest real estate developer by sales in FY25, said it is unlikely to meet its FY26 sales guidance of ₹12,500 crore citing a ‘soft’ market environment. The company's operations are entirely focused on Gurugram. Santhosh Kumar, vice-chairman of Anarock Property Consultants, said the Gurugram market is a bit weak now due to a rise in home prices and sizes of units.

“Housing demand is still there, but most of it is beyond the reach of end-users. Investors are mostly out of the market because if the prices have gone up so much, how will they get returns? Some launches have done well, but sales of above ₹6-7 crore homes are slow," Kumar said. In 2025,