



Building laptops for content creators: How the Asus ProArt P16 provides cutting edge performance in the age of AI
Subscribe to enjoy similar stories.For years, the only way to get workstation-class performance in a portable form factor was to buy a gaming laptop. You put up with the aggressive "gamer" aesthetics—the neon RGB lighting and the bulky, tank-like chassis—because that was the only way to get the necessary horsepower.Today, that category is being quietly rewritten as hardware makers recognise that a growing share of their most demanding users aren’t gamers at all—they’re creators.And this isn’t just a marketing pivot.During a recent conversation with Paramjeet Singh Mehta, Product and Marketing Head for Consumer PC & Gaming at ASUS India, the scale of this transition became clear.
"Post-COVID, people started monetizing their creative content," Mehta says. "They bought gaming devices because dedicated creator devices weren't available, but those machines weren't fine-tuned for the creative front-end".The term “orange economy” is no longer a fringe buzzword.
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