Buoyed by iPhone wins, Apple set for big India PC market play
India’s intensely competitive smartphone market, Apple is poised for an aggressive play in the personal computer (PC) space, with revenue from its range of Mac PCs likely to nearly double this year, say experts.
Sales of Mac PCs are expected to grow more than 14% in 2024, rebounding from a decline last year, thanks to their growing acceptance in enterprise and educational segments, despite the premium pricing of about 1 lakh per device, the experts say.
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Offering CollegeCourseWebsiteIndian School of BusinessProfessional Certificate in Product ManagementVisitMIT xPROMIT Technology Leadership and InnovationVisitIIT DelhiCertificate Programme in Data Science & Machine LearningVisitThey added that the sales increase may help Apple clock $1.1-1.2 billion in revenue from Mac PCs in India this calendar year, a sharp rise from $600-700 million last year.
Analysts believe recent glitches with Microsoft Windows-powered computers are also expected to lead many enterprises to diversify their IT systems with Apple PCs despite the high cost involved.
Apple didn’t respond to ET’s emailed queries.
“The IT infrastructure collapse this week due to Crowdstrike, affecting Microsoft Windows systems could be something which could work out well for Apple Mac’s adoption in enterprise from IT diversification point of view,” Neil Shah, vice president of Counterpoint Research told ET.
Analysts say Apple is likely to target big enterprises for its PCs. The company wants to get into
