Cadbury stripped of its Royal Warrant by King Charles, 170 years after it was first awarded; what is the royal warrant all about?
Cadbury has pretty recently lost its royal warrant for the very first time in 170 years under King Charles III, reported News Bytes.
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According to News Bytes, the decision which was actually announced by the Royal Warrant Holders Association eventually marked a significant change for the brand, which had first received its royal endorsement from Queen Victoria in the year 1854. Cadbury is among those very few approximately 100 brands that have been removed from the royal warrant list which recognizes companies that supply goods or services to the royal household.
The withdrawal of Cadbury's warrant comes amidst scrutiny of its parent company named Mondelez International which has faced severe criticism for continuing operations in Russia following the invasion of Ukraine, asserted News Bytes.
However, at the same time, there is no actual confirmed link between this campaign and the decision to revoke the warrant. Other notable brands which includes Unilever and which owns products like Marmite and Ben & Jerry's have also lost their royal warrants.
Royal warrants are typically granted for five years and allow companies to display the royal arms on their products. In spite of the huge disappointment expressed by Mondelez International regarding the loss of this prestigious recognition, at the same time, they also emphasized pride in
