Canva is leveraging its Facebook India communities to build deeper inroads
Design software company Canva's India business has more than doubled in growth over the last one year and contributed “significantly” to its $2.5-billion annualised revenue run rate, cofounder Cliff Obrecht told ET.
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According to Obrecht, the Australian startup is leveraging its thriving Facebook-based communities of more than 240,000 freelancers and 10,000 teachers to build deep inroads into the country. Globally, Canva has 200 million monthly active users. The company did not disclose the specific user base in India.
“Localisation has been a key area of focus for Canva in India--we are focused on building a localised product for our Indian community that celebrates its diverse cultural and linguistic nuances,” he told ET.
India is Canva’s fifth-largest market with around 139 million presentations created in the last one year and tools like the photo background remover being one of the most popularly used tools. Social media templates for Instagram are among the most popular in India for Canva.
Also Read: India is our fifth largest market; one of the fastest growing: Melanie Perkins, CEO, Canva
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