Marks Spencer scales back its home decor business in India
Subscribe to enjoy similar stories. British retailer Marks & Spencer is scaling back its home decor business in India, removing home linen, home decor, and dinnerware from store shelves. The retailer is prioritizing core categories like apparel.
On the retailer’s website products listed under “home" are currently on sale; in several stores areas designated to the home collection have been vacated and replaced by the retailer’s regular inventory. It also retails these products on Reliance Retail backed e-commerce platforms Ajio and Myntra. On both sites, limited home collections continue to be sold.
“Over the last two years we’ve trialed a focused range of homeware products in a small selection of stores with a wider range available online in India. As we continue to reshape M&S, we are reviewing our home décor offer to ensure we are offering the products our customers want, when and how they want. Customers can continue to purchase homeware through our flagship website marksandspencer.in and marketplaces Ajio and Myntra," according to a statement shared by the retailer.
M&S opened its first store in India in 2001. In 2008, it formed a joint venture with Reliance Retail to form Marks & Spencer Reliance India Pvt. Ltd.
The joint venture is 51:49 between M&S and Reliance Retail. It currently operates over 100 stores in India; home products are sold in over 20 stores. Overall the retailer sells women’s clothing, men's apparel, lingerie and kids wear.
The move comes as M&S is undergoing a turnaround that was kickstarted two years ago. In 2022, the British retailer started a five-year plan to revamp business which included closing unviable stores apart from releasing more fashionable clothes. The turnaround—titled “M&S
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