Capital Group expands financial wellness coaching program
Advisors working with the Capital Group will have access to an extended financial wellness coaching benefit to offer their plan sponsor clients.
After a successful initial program, the investment firm that is home to the American Funds is extending its partnership with Financial Finesse, a leading provider of financial wellness coaching benefits.
The initial program was open to select Capital Group DCIO clients in the mid-sized plan sponsor market and PlanPremier full-service recordkeeping clients in the large plan sponsor market.
The outcome was a boost for advisor businesses and increased participation in workplace financial wellness of 38% within 15 months, well above the industry average according to Financial Finesse.
Among those with participants in the initial program was Sean Bjork, President of Bjork Asset Management, Inc., who said that it was a game changer that met client demand.
“The ability to help the American worker build a solid financial foundation through the workplace and at scale has absolutely changed our positioning in the marketplace and the value we’re able to bring to our interactions with plan sponsors, plan participants, and their families,” he said.
Morgan Stanley recently reported that younger workers are being left behind despite a rise in financial wellness at work.
With the expanded program, prospective Capital Group clients in the large plan sponsor market will have access to tools including Financial Finesse’s digital financial wellness hub and virtual financial coaching, with no additional cost for plan sponsors or their participants.
“Integrating financial wellness into Capital Group’s offering to support participants, plan sponsors, and our intermediary clients is a critical
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