CES is no longer just about consumer tech, says CTA president Kinsey Fabrizio
Subscribe to enjoy similar stories. As the date for Consumer Electronic Show (CES) 2025 nears, Kinsey Fabrizio’s excitement is understandable. She is the president of the US-based Consumer Trade Association (CTA) that runs the world's largest tech trade show in Las Vegas.
“CES offers a glimpse into the future," she told Mint in a video interview from her US office. “Nothing beats the energy of being in person. CES is about the serendipity of discovery—meeting someone in line for coffee who could become your next business partner or seeing a product that changes the way you live," she added.
About 140,000 people attended CES 2024 with 40.6% of the attendance coming from outside of the US, including India. CES 2025, which will see attendees from over 150 countries, is being held from 7-10 January. “We don't have the (attendee) numbers yet but the hotel pickup is tracking ahead of this time last year.
We also had more innovation award entries and speaker submissions than we had for CES 2024, indicating that it's going to be a really strong and healthy show," she added. Over the past few years, CES has moved beyond consumer technologies as most gadgets are now used as part of enterprise tools. “Our artificial intelligence or AI-powered smartphones are a good example.
You can use them to check your work email, collaborate with your colleagues using tools like Zoom, Teams, or Slack, or even use them as edge computing devices," she said. CES' growing focus on enterprises can also be seen from their this year’s speaker list—which includes Nvidia founder and CEO Jensen Huang; Accenture chair and CEO Julie Sweet; Volvo Group president and CEO Martin Lundstedt; Waymo co-CEO Tekedra N. Mawakan; Delta CEO Ed Bastian; and Yann
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