Chicken seekh kabab and soy milk are the most tried plant based meat and dairy products, shows GFI study
Chicken seekh kabab is the most tried plant-based meat product followed by popcorn chicken, chicken samosa and chicken biryani, while soy milk is the most tried plant-based dairy product, followed by almond milk and oat milk, found a study on consumer awareness about alternative proteins, carried out by the Good Food Institute India (GFI India).
GFI India, the central expert organization and convening body in the alternative protein sector, in collaboration with Kantar World Panel, unveiled a new study on consumer awareness, trial, and purchase behavior for plant-based meat and dairy today.
«Coinciding with the global phenomenon of Veganuary, which inspires millions to try plant-based diets every January, the report sheds light on the evolving landscape of consumer adoption of plant-based alternatives to meat and dairy. With 377 products spanning 41 formats and 73 brands, the sector has witnessed rapid growth over the past few years, presenting consumers with an array of choices in plant-based meat, dairy, and egg categories,» said GFI in a media release.
When it comes to taste, the plant-based meat is still not able to compete with the traditional meat, it was found. «The plant- based meat has ways to go, as taste did not appear as the top driver for consumers to repurchase it.
Some consumers who stopped purchasing the category also cited taste as the primary reason for not making repeat purchases. Plant-based dairy, on the other hand, scored well on taste but fell short in terms of versatility,» the study noted.
The study noted that the consumers bought plant-based dairy and plant based meat primarily from the supermarkets. Kirana stores are the second largest channel for the sale of plant- based dairy followed by
