Chief marketing officer: Be the next to none

economictimes.indiatimes.com:

With a focus on market positioning, customer engagement, and data-driven decision-making, the CMO plays a critical role in shaping the company's direction, ensuring its competitiveness, and enhancing its reputation in a rapidly evolving business landscape. In this introduction, we will explore the key responsibilities and significance of the CMO role in modern business operations.

The Course: Chief Marketing Officer Programme by IIM Lucknow
In recent years, the rapid evolution of technology has brought about profound changes in how businesses operate, market their products and services, and engage with customers.

This transformation has not only shifted the dynamics of consumer behavior but also opened up new avenues for reaching and convincing the ever-informed digital consumer. In this dynamic landscape, staying ahead of the competition has become a paramount challenge for Chief Marketing Officers (CMOs), who are tasked with delivering growth that exceeds market expectations.

Recognizing this imperative, IIM Lucknow has developed a pioneering program: the Chief Marketing Officer Programme (CMO).

Tailored specifically for seasoned marketing leaders and those aspiring to become CMOs, this program is designed to equip participants with the skills required to achieve transformational and sustainable marketing excellence. The curriculum is cutting-edge, covering critical facets of marketing, including marketing automation, AI integration, data-driven strategies, customer experience optimization, digital transformation, and crisis management.