China's second-generation factory owners go digital to combat challenges
China as she gestured excitedly while an assistant filmed her on a smartphone.
The 29-year-old is one of many second-generation factory owners fighting to elevate the country's manufacturing sector, pitting digital native skillsets against the rising costs and geopolitical tensions pushing clients abroad.
Qiu said she grew up with «the noise of machines running day and night», but working in manufacturing was not always her first choice.
When Qiu was a child, her parents encouraged her to aim for a white-collar office job far from the dust and din of the factory floor.
«Even when they were starting the factory, their goal for me, their expectation for me is to really get a good education and break out of the cycle of farmers,» Qiu said of her parents, who come from agricultural communities.
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