Clarence Avant passed away at 92. From nightclub manager in New Jersey to 'The Black Godfather' of music, details here
Clarence Avant, renowned as «The Black Godfather» of the music and entertainment world, passed away at the age of 92 on Sunday. He died at his residence in Los Angeles, as confirmed by a statement issued by his son Alex Avant, daughter Nicole Avant, and son-in-law Ted Sarandos on Monday. Originating from North Carolina, Avant transitioned into a pivotal figure in the entertainment industry after relocating to Los Angeles during the late 1960s.
In 1969, he established Sussex Records, a label that notably signed artists such as Sixto Rodriguez and soul sensation Bill Withers. The latter artist produced hits like «Ain't No Sunshine,» «Use Me,» and «Lean on Me» during his time with the label. Before attaining this prominence, Avant initially worked as a nightclub manager in New Jersey before venturing into artist management.
His roster encompassed notable names in R&B and jazz, including Little Willie John, Sarah Vaughan, and influential rock producer Tom Wilson, known for his work with luminaries like Bob Dylan and the Velvet Underground. Avant's initial involvement with a record label emerged in 1967 with Venture Records, which was originally established as a platform for soul recording artists affiliated with MGM Records. Though Venture Records had a brief existence of only two years, Avant's next significant venture was overseeing the sale of the iconic Stax Records in 1968, a role he took on before founding Sussex Records.
Unfortunately, Sussex Records met its end in 1975 due to federal tax liens amounting to $48,000, leading to an IRS auction of the company's assets. The influence of this music mogul extended beyond the realm of music. Avant was responsible for acquiring KAGB-FM, transforming it into the first
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