Club Mahindra launches its first non-fungible tokens
According to an official release, Club Mahindra, a brand of Mahindra holidays and resorts India limited, launches its series of NFTs, offering an opportunity to discover India through digital art. The collection is expected to include 25 AI-generated digital artworks inspired by paintings by global maestros. The series is a fusion of art that includes India’s destinations by artists.
The NFT offering from Club Mahindra is believed to have provided an opportunity for art aficionados, holiday enthusiasts, and art collectors to own virtual art, with images of Club Mahindra resorts. Club Mahindra has collaborated with TreasurePACK to host these utility-led NFTs minted on Polygon POS, offering a range of resort images in MP4 and GIF files.
“Through these stunning visuals, we aim to inspire our guests and create an immersive experience that goes beyond the ordinary, ” Pratik Mazumder, chief marketing officer, Mahindra Holidays and Resorts India Ltd, explained.
It is expected that buyers of the NFTs will also receive a 2-night/3-day holiday voucher to experience the Club Mahindra resorts. This NFT offer is open to everyone, regardless of whether they are members or non-members, as per insights from the release.
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