CNN's new chief says the network needs to recapture the "swagger and innovation" of its youth
CNN's new chief executive, Mark Thompson, said in a strategy memo to his staff that the organization needs to recapture the “swagger and innovation” of its youth
NEW YORK — CNN's new chief executive says the company needs to recapture the “swagger and innovation” of its early days — and that, he says, increasingly means embracing a future outside of television.
Mark Thompson, appointed CNN's chief executive last fall after stints at The New York Times and BBC, outlined a strategy to his staff Wednesday that included a corporate restructuring but few external specifics on how that transformation will take place.
Once a “scrappy outsider,” CNN has been slow to respond to the reality of its primary television business shrinking, Thompson said in his memo. He was not made available for an on-the-record interview with The Associated Press.
“There's currently too little innovation and risk-taking,” Thompson said in the memo. “Like so many other news players with a broadcast heritage, CNN's linear services and even its website can sometimes have an old-fashioned and unadventurous feel as if the world has changed and they haven't.”
CNN needs to follow the audience, and smartphones are where most people under 40 first turn for news, he said.
To change the thinking, Thompson said the current national, international and digital teams need to be combined into one unit, under the leadership of Virginia Moseley as executive editor. Mike McCarthy will become CNN's managing editor.
Atlanta-based CNN is also hiring Alex MacCallum, currently chief revenue officer at The Washington Post, as an executive in charge of digital projects and services.
That's where Thompson, known for establishing the digital subscription service that
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