Consumers worried about data breaches, says PwC India survey
PwC India survey.
The PwC Survey on Data Privacy offers vital insights from 3,233 consumers and 186 organisations across India, exploring the awareness and implementation gaps concerning the Digital Personal Data Protection Act (DPDPA), the consultancy firm said.
As per the survey report titled 'How aware and prepared are Indian consumers and businesses to navigate the new era of digital privacy? A survey of India's data privacy landscape', 42 per cent of consumers are not sure if they will continue using the services of a company post a data breach.
«This rate is higher in Tier-1 cities at 46 per cent. Although 52 per cent of organisations are planning additional security controls around personal data, technology alone won't solve the compliance issue,» PwC India said.
The survey also showed that only 16 per cent of consumers are aware of the DPDP Act across diverse geographies, age groups, occupational backgrounds and urban-rural divides.
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