

Coursera sees India as the largest opportunity for enterprise business growth
Subscribe to enjoy similar stories. MUMBAI : India has emerged as the biggest opportunity for Coursera Inc.’s enterprise business, making it one of the two fastest-growing markets for the global upskilling giant, alongside West Asia, for the vertical, according to a top company executive. The company’s enterprise segment, which caters to businesses, universities, and governments, is experiencing significant traction in India, Karine Allouche, vice-president and general manager of enterprise business at Coursera, told Mint.
"No other country has the same demographic advantage. Additionally, not all governments have advanced the digitalization of their institutions to the same extent. In most countries, you don’t see 40% of credits being delivered online," Allouche said.
Coursera, led by chief executive Jeff Maggioncalda, operates two primary segments: Business-to-consumer (B2C) and business-to-business (B2B). The B2C segment is further divided into online courses and online degrees, while the enterprise business includes three subcategories: Coursera for Campus, Coursera for Business, and Coursera for Government. Within the enterprise business, Coursera for Campus has been a star performer.
Nearly 30% of Coursera’s global campus customers are based in India, underscoring the success of its Coursera for Campus in the country. Overall, in 2024, Coursera’s B2B segment contributed approximately 34% of its total revenue, up from 29% in 2021. Meanwhile, the B2C segment, though still the largest contributor, saw its share decline from 59% in 2021 to 57% in 2024.
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