Creators expect ‘wave of brand deals’ as YouTube enables direct links in videos
Subscribe to enjoy similar stories. Creators are looking forward to "a wave of brand deals" headed their way with YouTube now allowing them to place product links in their videos. They can now earn a commission on sales of products that shoppers can now directly buy while watching a video, without leaving the app.
Earlier, YouTubers could use only affiliate links for their own merchandise or business in the video as a part of the YouTube Shopping programme. The YouTube Shopping affiliate was rolled out in India on Friday. This programme has been launched in the US, South Korea, Indonesia, Thailand and Vietnam.
“The incredible global success of YouTube Shopping, with over 30 billion hours of shopping-related content watched in 2023 alone, demonstrates the power of connecting creators, viewers, and brands in exciting new ways. We’re now bringing this same momentum to India," Travis Katz, general manager and vice president of shopping at YouTube, said in a press statement. Individual creators with over 10,000 subscribers who have not turned on the made-for-kids setting are eligible for this programme.
As of now, only links of e-commerce platform Flipkart and its fashion subsidiary Myntra can be integrated. Initially, the creators will earn the entire commission and would not have to share it with the platform until such a model is worked out and announced. "This would reduce the extra steps our viewers had to go through to buy recommended products from links in our bio.
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