With the Purosangue, Ferrari takes a new path in design, performance and luxury
Ferrari, albeit one that strays from the automaker’s usual playbook.
The Purosangue (named after an Italian word that means thoroughbred) is the first Prancing Horse with four doors, two of which are rear-hinged and open in a dramatic fashion. This is a Ferrari you can take along the beaten path; though it is highly unlikely its owners will ever do that. But the overwhelming silence and vastness of the desert roads formed a perfect backdrop to soak in the Purosangue’s guttural-yet-refined engine roar.
The Purosangue is not a low-slung track monster with a singular focus of pursuing relentless speed, but an all-weather, practical supercar. Its silhouette is more crossover-like, and its bonnet is stretched because of the huge V12 engine up front. Its headlamps have an angry stare, yet it transfixes you in a mesmerising way.
The interiors are bedecked in leather, and the two back seats offer enough room to lounge about. The dashboard is still focussed around the driver, but the myriad controls being attached to the steering wheel take some getting used to.
The Purosangue is Ferrari's answer to the growing performance luxury car segment — but in the automaker’s own unique way. For one, Ferrari has not pivoted to a bonafide SUV, unlike other supercar makers. It has taken a more interesting approach with its unusual shape. Also, the Purosangue won’t occupy a larger chunk of Ferrari’s production. This car costs more than Rs 10 crore and is more exclusive than other models in its category.
So, who is the Purosangue really aimed at, and where does it fit in within the constellation of the Ferrari line-up? We got a
