Curtain-maker D’Decor to increase manufacturing capacity by 50% in four years

livemint.com:

MUMBAI : D’Decor, the nation’s leading manufacturer of curtains and upholstery, is set to significantly expand its capacity, aiming to boost its daily output from 140,000 metres of fabric to over 200,000 metres within the next four years, managing director Sanjay Arora said. In an interview, he stressed the importance of meeting rising consumer demand while preserving the company’s competitive edge. "We are a zero-debt company, and all expansion will be funded through internal accruals," he said.

"We are deeply passionate about our business, viewing it as our life's work. Currently, our operations are running at approximately 93% capacity. Our manufacturing facilities, located in Tarapur, Maharashtra, and warehouses in Noida and Bengaluru, boast cutting-edge technology, including robotic mechanisms." With a workforce of around 6,000, D’Decor is the largest player in the market, with a 30% share of the organized segment.

"We are arguably the world's largest producer of curtains and upholstery, with a balanced 50-50 split between domestic and export business. While curtains constitute around 70% of our overall business, we also excel in beddings, blinds, rugs, and other complementary products." With a Compound Annual Growth Rate (CAGR) of 13-15% in recent years, the company has registered a 50% revenue increase every four years. The covid-19 pandemic, he noted, unexpectedly boosted demand as people focused on home furnishings, leading to significant growth in FY21 and FY22.