Hair products maker Traya raises Rs 75 crore in funding
Traya has raised Rs 75 crore in funding from Mumbai-based private equity fund Xponentia Capital.
The firm offers a range of products targeting issues like hair loss. Previous to this, Traya has raised about $3 million from the likes of Fireside Ventures, Stride Ventures, Kae Capital and Whiteboard Capital.
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Offering CollegeCourseWebsiteIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisitIndian School of BusinessISB Product ManagementVisitMITMIT Technology Leadership and InnovationVisit“This funding enables us to further our mission of providing personalized, effective solutions to address the unique hair related needs of each individual. We are dedicated to helping people take control of hair loss and helping them feel confident again,” Saloni Anand, co founder of Traya said in a statement.
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The firm did not give specifics on the usage of the funds. It claimed that it has over 10 lakh customers using its products.
“Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, Allopathy and Nutrition. Our investment in Traya fits Xponentia’s thesis to back fast growing and profitable digitally native consumer brands,” said Rahul Bahri, Director at Xponentia Capital.
A number of consumer brands, especially in the early stages, have been able to raise funding over the past few months. Last month, skincare firm Foxtale Consumer raised about $14
