Dabur signs MoU with Tamil Nadu government to set up its first manufacturing unit in South India

economictimes.indiatimes.com:

consumer goods (FMCG) company Dabur India Limited signed a Memorandum of Understanding (MoU) with the Government of Tamil Nadu to set up a consumer goods manufacturing facility in the state, it said in a statement on Thursday. The phase-1 investment is approved at Rs 135 crore, which will increase to Rs 400 crore over a five-year period, the maker of Vatika shampoo and Real juice said.

Dabur chief executive Mohit Malhotra said in a statement: “This investment will allow us to better serve the growing demand for our products in South India and strengthen our market presence in the region.” He said the development would enable economic development in the state by creating jobs and working closely with local vendors and supplier partners.

This will be the company's first unit in South India, it said. This location will help meet business and logistical requirements efficiently and offer significant advantage and growth opportunities, Malhotra added. It is expected to create around 250 direct job opportunities and thousands of indirect employment opportunities.

“We've chosen to set up a manufacturing unit in Tamil Nadu as part of our strategy to be closer to our consumers,” Rahul Awasthi, Dabur’s global head of operations said. “This will also enhance our sourcing of agricultural produce from local farmers in Tamil Nadu.”