Reliance-owned Ajio expands its fashion portfolio with ASOS, marking the British brand’s debut in the Indian online retail market
Reliance-owned Ajio on Friday announced the launch of British fashion brand ASOS on the e-tailor platform. This collaboration has marked ASOS's debut in the Indian online retail market with over 3000 options across its curated portfolio of subsidiaries that include ASOS Design, ASOS Edition, ASOS Luxe and Miss Selfridge.
With this tie-up, Ajio has strengthened its repertoire of top exclusive international brands, the company said in a press release.
“Indians are exposed to global fashion trends and pop culture now more than ever. With a growing appetite for international brands, ASOS is perfectly poised to tap into the Indian market with India’s favourite online fashion destination AJIO, catering to young Indian shoppers looking for the latest in global fashion,” Ajio’s CEO Vineeth Nair said.
ASOS expressed its confidence in the newly-formed partnership and welcomed the collaboration with the Reliance-owned fashion giant.
“AJIO’s strong presence and understanding of the Indian consumer makes them the perfect partner for ASOS as we work to bring the best style to fashion-lovers around the world,” said José Antonio Ramos, CEO, ASOS.
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