Deloitte India and Capillary Join Hands to Enhance Customer Experience and Accelerate Sales for Indian Businesses
In today's world, loyalty is seen as a long-term relationship with customers, not just a program. Companies are upgrading to meet the changing needs of consumers and build trust in their brand.
They are deploying modern, customized solutions to create an omnichannel presence, multiple touchpoints and seamless brand experiences. This will help companies grow sustainably and transform customer engagement strategies. “With technology and innovation driving India's growth trajectory, it is imperative for Indian companies to take steps to build technical capabilities and enable long-term relationships with consumers," said Anand Ramanathan, Partner, Deloitte India.
He added, "We are delighted to announce our alliance with Capillary Technologies and are confident that it will deliver maximum results for our clients, especially in the retail, FMCG, industrial and agri-tech sectors. Through an agile approach, timely execution and delivery of best-in-class next-generation integrated technologies, we aim to revolutionise the customer experience and redesign organizational operations to drive customer engagement.
In both India and the APAC region, consumer interest in customer loyalty programs is high. This partnership not only offers exciting prospects for tech transformation, but also paves the way for expanding our potential to other Asian and European markets.
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