Is ONDC the future for Indian E-commerce Sellers?

livemint.com:

gateway, ONDC connects buyers and sellers from various platforms. It consists of a seller app, a buyer app, and a gateway that brings them together seamlessly.  Through its seller and buyer applications, ONDC acts as a gateway that connects buyers and sellers across different platforms, breaking down barriers and promoting inclusivity.

Arishekar N, Sr. Director of Marketing & Growth at SellerApp, a data analytics company helping e-commerce sellers said that he firmly believes that technology-driven innovations, such as analytics-powered customer engagement and digital ads, are leading to faster growth of the e-commerce industry in India.  At SellerApp, they have established their prowess in the e-commerce industry, successfully onboarding over 1,100 sellers into ONDC, including renowned CPG brands like Red Bull, Patanjali, True Elements, and 24 Mantra Organic.

“Similar to UPI's remarkable trajectory, the adoption of ONDC among sellers and buyers will undoubtedly grow in the near future. It doesn't just benefit a handful of sellers, but it holds the potential to the whole nation," said Arishekar N.  Here are a few ONDC Seller Apps like SellerApp GO FRUGAL, Growth Falcon, and eSamudaay that are helping sellers onboard into the ONDC.

With the potential to transform the e-commerce landscape in India, the advantages of ONDC are far-reaching. These benefits include enhanced transparency, expanded customer choices, acting as a catalyst for innovation, cost efficiency, consumer protection, and providing a neutral and regulated platform.

Enhanced transparency is a fundamental aspect of ONDC, fostering trust and accountability by making government data more accessible. This increased access empowers individuals to make