Dictionary.com's 2024 word of the year has been announced. From Biden to Kim Kardashian, all have used it.
demure' has been announced as the 2024 word of the year by Dictionary.com. 'Demure' world went viral over the summer- beating out other contenders like “brainrot,” “brat,” and “weird.” According to Dictionary.com, the term ‘demure’ means to be characterized by shyness and modesty and to be reserved.
The term topped the platform’s annual list after its popular use on social media in recent months, sparked by TikToker Jools Lebron’s viral video using the phrase “Very demure, very mindful."
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Demure is the 2024 word of the year by Dictionary.com
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
“The Word of the Year isn’t just about popular usage; it reveals the stories we tell about ourselves and how we’ve changed over the years. And for these reasons, Dictionary.com’s 2024 Word of the Year is ‘demure,'” the announcement stated, as reported by ABC News.
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