Disney+ and Hulu bundling: What we expect?
Hulu, will be readily accessible to viewers. Disney CEO Bob Iger termed it as a «one-app experience», as per a report.
While there is no official date for the launch of Disney+ and Hulu, a big move is expected in March, USA Today reported.
Once bundling is done, Disney+ shows, Marvel and "Stars Wars" will be coupled with 'Fargo', 'Shogun' and other Hulu shows.
Meanwhile, streaming subscriber growth in the United States has halved in 2023, data from research firm Antenna showed, a sign that the boom might be over for the industry in its key market, as per a Reuters report.
Growth in the premium subscription-video-on-demand category slowed to 10.1 per cent last year from 21.6% in 2022. But its overall growth has more than doubled in four years, signaling a steady re-subscription trend.
At the start of the streaming boom, companies focused on pumping money into creating swathes of content to draw and retain subscribers. Customers also signed up to services during the pandemic while homebound with theaters being inaccessible.
But since then and with the twin Hollywood strikes last year, companies have been looking to keep content spend low while also pushing their ad-offerings to draw in revenue.
Streaming giant Netflix, Comcast-owned Peacock and Paramount Global's Paramount+ drove the most growth, with total subscriptions at 242.9 million at the end of 2023.
The report also indicated a shift in market share among streaming platforms. Netflix, which
