Disney Plus password sharing crackdown begins. Check date, location, key details
Disney Plus is set to implement stricter measures against password sharing and account usage outside of one's household, with these new regulations initially taking effect in Canada Starting on November 1. Subscribers in Canada received email notifications from the streaming service on Wednesday, outlining the updated rules concerning account sharing.
Disney CEO Bob Iger had previously indicated the company's intention to address the issue of password sharing, aligning with the approach adopted by streaming behemoth Netflix, which began imposing an $8 charge for additional users on a single account earlier this year.
Disney in the updated Subscriber Agreement, specified that a household includes only “the collection of devices associated with your primary personal residence" and used by the people who live there.
The agreement also suggested that Disney+ will introduce new fee options for users who want to add outside members to their accounts, noting that the upcoming rule applies to everyone “unless otherwise permitted by your Service Tier”.
The company is following in the footsteps of Netflix, which officially began cracking down on password sharing in the US and other countries in May.
The details have not been released yet. However, Netflix has set a precedent with its $8 per extra person, per month charges.
On November 1, Disney+ subscribers in Canada and parts of Europe will gain access to the streaming service's less expensive ad-supported tier, which has been available in the US since 2022, the report said.
Last week, Amazon announced that it will introduce 'limited advertisements' to its Prime Video streaming service in 2024 as it aims to put more cash into creating TV shows and films.
