Disney Star achieves cumulative reach of 47.5 crore for 34 IPL matches
Disney Star, the official broadcaster of the Indian Premier League (IPL), has achieved a cumulative reach of 47.5 crore viewers for the 34 matches of the tournament.
As per Broadcast Audience Research Council (BARC) data shared by the broadcaster, the 34 matches have witnessed 24,500 crore minutes of total watch time, a growth of 18% in consumption compared to the previous edition.
IPL has also recorded a growth of 5% in TV reach for live broadcasts compared to the previous highest recorded in 2019. The television rating (TVR) has also grown by 19%.
The Mumbai Indians vs. Chennai Super Kings game at Wankhede attracted 6.3 crore concurrent viewers on TV during MS Dhoni’s magnificent blitz (20 runs of 4 balls), making it the highest concurrency for any league game across the current and previous seasons.
The clash of the champions was also the most-rated league stage match outside of the pandemic years, attracting 17.4 crore viewers on TV with a watch time of 1540 crore minutes on April 14, 2024.
The Star Sports Shor Metre during MI vs. CSK soared at the stadium as well, at 131 decibels, the highest for this season.
Disney Star, the official broadcaster of the ICC Men's T20 World Cup, has launched the ‘VISA TO WORLD CUP' week, shedding light on the brightest talents emerging from the IPL while scrutinising their potential inclusion in India's final 15-man squad for the grandest prize in T20 cricket.
The broadcaster has harnessed the collective expertise of its StarCast to provide viewers with compelling
