Visitors to Disney theme parks this summer are encountering something they haven’t seen in a while: elbow room. Travel analysts and advisers say traffic to Disney’s U.S. parks, and some rival parks, has slowed this summer.
Data from a travel company that tracks line-waiting time at Walt Disney World in Orlando, Fla., shows that the Independence Day weekend was one of the slowest in nearly a decade. Disney executives have said they have expected weaker earnings from their U.S. parks this year.
The Orlando-area resort is even offering hotel discounts around Christmas, typically a peak period. Travel advisers and industry analysts say the slowdown is the latest sign that Disney’s recent price hikes and changes to park operations have soured some families on visiting the Most Magical Place on Earth. Disney faces a unique set of challenges right now, from streaming losses to executive succession to a political and legal fight with Florida Gov.
Ron DeSantis. Revenue from its parks division has long been a bright spot for the company, buoying overall earnings. Disney declined to comment on recent attendance.
A faster ride Park visitors in recent weeks have had significantly lower wait times to get on rides, according to data from Touring Plans, a company that tracks wait times at major amusement parks, including Disney World and Disneyland in California. Industry analysts say shorter wait times generally correlate with smaller crowds. At Disney’s Hollywood Studios theme park in Central Florida, home to the blockbuster Star Wars attractions, July 4 was the third-slowest day in the past year, according to Touring Plans, which analyzed the wait times that Disney parks post on their mobile apps.
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